Page Load Speeds
Having the highest page load speeds attainable is crucial to keeping visitors on your site. If a page takes longer than
three seconds to load then research by Google shows that people won’t put up with it and are likely to go elsewhere for
each second they are kept waiting.
Vertigo Rapid Fire Pages was developed to help prevent this and to make sure high page load speeds are consistently maintained.
Mobile First
When website visitor numbers are analysed, it is found that on average at least 70% of visits are from people browsing on
mobile and tablet devices.
All Vertigo E-Commerce online shops are designed with this in mind, as this number will most likely keep increasing in the
months and years ahead.
Checkout
After a visitor has spent time browsing your shop, have added one or more items to their shopping cart and decide to pay.
Their journey through checkout has to be as quick and effortless as possible not asking them to do any more than what is required.
Vertigo E-Commerce online shops all have a mobile first, easy to navigate checkout with the least amount of steps necessary ushering
customers towards the final payment stage
More Than One Way To Pay
Online shops that offer more than one way to pay also lead to more customers completing the checkout process and fewer abandoned carts.
PayPal plus one other way to pay has proved to be a good combination through years of experience